MUSEUM OF BROKEN RELATIONSHIPS

BRANDING
Branding for Museum of Broken Relationships, a museum dedicated to failed love relationships.
The museum is well-known for collecting and displaying artifacts donated by individuals from all over the world.


︎ BRAINSTORM: DEFINITIONS OF LOVE



CONTEXT
The significance of the museum is that it exhibits mundane objects and elevate them by showcasing its poignant and often heartbreaking backstories of these objects.

In a way, these objects are extraordinary because of their stories, their meanings, and their past lives. I enjoyed the idea of how narratives can be assigned and carried by an object. Besides common memorabilia like teddy bears or wedding rings, people have also been known to send in used napkins, fingernails, or a piece of scalp from an ex-boyfriend’s old wound. 

Normally, these objects would have been disposable and forgettable; but it’s the stories behind of these objects that made the museum so appealing and fascinating.

The idea of objects as vessels of memories, of how intangible emotions can be assigned to tangible objects, is the core idea behind the design of the branding.


︎ EARLY ITERATIONS


DESIGN PROCESS
This museum is successful because of the bond between the objects and its stories. The wordmark, therefore, is designed to “house” the object; it is shaped, formed and broken by the objects that inhabited the space. 
The wordmark is interactive and can fall or crash to accommodate the object that it is displayed with. It showcases the nature of the “broken relationships”, but also emphasise the role of the museum as a “house”, a safe haven for these objects to express their stories. A lot of people choose to send their items to this museum as a way to grieve and move on, with the Museum of Broken Relationships becoming a









︎ IDENTITY DESIGN




︎ VISUAL ASSETS



︎ EXHIBITION & SIGNAGES